How To Get Attention For Your Business – 5 Online Resources
If a tree falls in a forest and no one hears it, does it make a sound? An unanswerable Zen riddle? Perhaps… But a similar question could be asked about the content that you publish online… In my book,...
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Essential Tips for Getting More Testimonials
There are many reasons to use testimonials (quotations from satisfied customers or clients), but perhaps the most strategic use of these endorsements is to influence your prospective buyer....
View ArticleIs There More to “Long-Term Customer Value” Than We Know?
Once upon a time, the customer who spent the most money was the most valuable to your company. Around that same “once upon a time,” word-of-mouth was spread over smoky poker games, among ladies at...
View Article5 “Boring” Companies Succeeding With Content Marketing
We know that trust drives loyalty… And that one of the best ways to build that trust is with informative, entertaining, and relevant content. To put some concrete numbers to it: 60% of customers say...
View Article3 Questions You Need To Ask About Your Social Media Marketing
Are you wasting time and money on places where no one’s paying attention? Online marketing isn’t one-size-fits-all… Finding the strategies that work for your business and industry is essential to...
View ArticleFacebook Advanced Local Targeting
New features in Facebook’s ad creation center are allowing for more advanced targeting than ever before. In the past, location targeting was tied to city, zip code, state, province, or country, but...
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How to Get Started With Native Advertising
While use of native advertising skyrockets, it remains a mystery to many business owners and entrepreneurs… According to the Interactive Advertising Bureau, native ad spending is expected to hit nearly...
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The Secret For Being Heard
How many times have you been stuck in a busy subway station or a party, and all that can be heard is the white noise of a crowd… Then, all of a sudden, cutting through all the noise like a fart at a...
View ArticleHow to Handle Negative Reviews on Social Media
This question comes up more and more frequently. In today’s market, anyone and everyone can offer feedback – which is great – but it also means that people can publicly declare how your business has...
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How To Get Customers To Fall Madly In Love With You
A few years back, I purchased a new house. While my wife loved the kitchen and bedrooms, my favorite features were the office, hot tub, and “man town.” I remember the first day like it was yesterday…...
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